Creating Passion Brands Nadie duerme en el mundo Contada en primera persona

Contada en primera persona

Alfonso de Borbón

Pensadores de la nueva izquierda

¿Podrán estos nuevos compañeros dominar el poder que han encontrado antes de que caiga en manos equivocadas

Creating Passion Brands Nadie duerme en el mundo Contada en primera personaCreating Passion Brands At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands